Strategic Planning and Corporate Performance Management

• Strategic planning and corporate performance management is a systematic process designed to identify how an
  organization need to act in accordance with the defined strategies and how it is going to reach the pre-set targets.


• In our strategic planning approach, we take into consideration factors such as globalization, liberalization, technological
  developments, changes in consumer behavior and market dynamics, altering product life cycles, fierce competition and all other factors that effect the business world today.
  Our aim is to craft a strategic plan that enables the company to tackle with those enhancing challenges and help is to increase its market value.
• In organizations, which are emerging inline with those strategic objectives and growing to more complex &
  matrix structure, ensuring the coordination between processes and the departments is becoming more and more important. Thus,
  defining company, department and employee key performance indicators and creating the scorecards, aligned with those strategic objectives are quite crucial.
• As MK Novo, we offer services in crafting winnig corporate strategy & vision, creation of strategy road map and
  development of corporate performance management system that will lead implementation of strategy .

Brand Strategy & Possitioning

In todays fierce competitive World, «Branding» one step head of differentiation is the key success factor.
Companies crafting visionary brand positioning & strategy coupled with strong & integrated marketing management infrastructure will be the definite winners of future.

In order to support companies’ in building strong brand strategy & positioning, as MK Novo we offer the following services :

• Running Brand Audits- including the review of current brand/company strategy & SWOT, portfolio, market trends, customer & competitor strategies.
• Crafting local & global brand key vision, strategy & positioning.
• Management of workshops to identity brand key values and characteristics.
• Current portfolio review & the proposal of new working brand & portfolio architecture.
• Designing the organization & workflow for flawless management of marketing structure & the brand
• Identifying brand key performance indicators, and developing the integrated measurement system.
• Designing modules, lectures & programs to allow adaptation and internalization of brand/marketing oriented management in the organizations..

Customer & Market Strategy

Changes in the Dynamics of market, customer and the consumer world are compelling companies, to focus& learn more on
the habits & attitudes of their customers and/or consumers and forced them act accordingly . In todays world, if a company wants
to win, she needs to craft adaptive customer & market strategies, that will help her to create strategic partnership with the key customers, recruit new ones ,
and manage current customers effectively to ensure their loyalty,

In order to support our clients strong, competitive, and profitable growth , as Mk Novo with our in-depth experience in retail, FMCG, production and B2B sectors, we
offer services in crafting customer strategies, developing customer segmentation, identifying local & global growth & channel strategies, creating channel structures, and we
provide consultancy in developing an effective dealer/franchise management program, and improving field & service team efficiency.

Sales & Marketing Management

As Mk Novo, with our in-depth knowledge & experience in the execution of sales & marketing, we not only help
companies in structuring their functions, but also give them a support in designing their strategy, processes and the execution itself. We offer the services like :

• Establishing & Structuring Marketing & Sales Functions,
• Designing Marketing & Sales Processes
• Crafting Brand Strategy & Marketing Plan integrated with Company Strategy Roadmap
• Developing Brand Communication Strategy and Media Mix (Plan)
• Setting up Measurable Marketing Objectives, and their measurement infrastructure.

On top of all above, we can also provide Sales & Marketing Management service temporarily upon request via taking over the full responsibility of design & execution.

Pricing and Profit Management

With the right pricing strategy, companies can meet the expectations of their customers/consumers on value
perception vs price basis, while maximizing their profits, which birngs them a competitive advantage in the market.

Our Services:

• Defining Pricing Policy & Strategy:
  • Providing the most suitable pricing strategy for company products and/or services (cost based pricing, value based pricing, etc.)
  
  
  • Identifying the right price points that emphasizes the brand value & meets the perception, (while ensuring company competitiveness)
  • Evaluation of trading terms, incentives, services, and promotions
    provided to a customer and/or a channel, and restructuring it (if required) in order to maximize company revenue and profits
• Profit Increase with Effective Price Management :
  • Pricing and profit analysis based on product/service/transaction, variable and constant cost analysis, evaluation of
    factors that contribute to profits and fixing factors that do not provide a value or decrease profits
  • Promotion management and increasing the efficiency

Target Operational Model, Processes and Organizational Restructuring

Companies find themselves in a need of re-evaluating their practices, redesign their operational models, processes and work methods to adapt changes in their targets, strategies,
sizes, scales and environment changes.

Operational models, business processes and restructuring effort focuses differ based on the changes a company goes through. The restructuring could be done for not only growth,
globalization and digital transition purposes, but post mergers and acquisition synergies, or simply just to reduce costs and increase efficiency.

We, as MK Novo team, provide services for new operational model designs, business process and organization restructuring, and corporate transitions based on the triggers
that led to the restructuring needs of our customers.

Program Management Office

Today’s enterprises are managing complex project portfolios and there is a need of ensuring coordination for ensuring
smooth progress inline with defined objectives, cross departmental alignment, timely execution, sustaining input output relations, identification of possible risks and development
of mitigation plans. Although companies can address this need through internal resources, a more focused choice can be establishing
a Project Management Office (PMO) consisting of external experts who are experienced in Project management methodologies.

MK Novo can provide Program Management Office support for seamless Project execution and progress towards preset objectives,
considering possible Project interdependencies and alignment with scope and resource plans. MK Novo offers the following services in scope of Project Management Office service line:

• Establish Program Management Office
• Design Program Management Office organization, business processes, roles and responsibilities
• Define Program management methodology, tools and templates as well as provide required trainings
• Conduct detailed program plans including project portfolio prioritization, responsibility assignment and implementation roadmap design
• Design program management monitoring and reporting tools and mechanisms

Besides these services MK Novo can also provide services for defining Project portfolio, prioritization, monitoring progress, status and risk reporting and
determining action plans for seamless project execution for a determined period. 

Business Analytics

Business Analytics refers to analysis of a business issue with both internal and external data that is either structured or unstructured and generating projections, insights,
forecasts and optimization methods to provide most accurate solutions for the business issue. Business analytics empowered solutions creates more value to companies rather
than traditional business methods.

MK Novo services on Business Analytics service line focusses on customer analytics and workforce analytics.

Merger & Acquisitions

During the periods when competition is fierce and it is hard to compete with natural ways, company mergers and acquisitions are critically important strategic options that
companies consult. In the recent years, number of mergers and acquisitions have increased globally and in Turkey, and managing a successful mergers and acquisition process has become
an important competence. Despite high number of transactions, the percentage of success and added value creation is low. Thus, it is critical to manage this costly process
where many strategic decisions are made, correctly to obtain the expected benefit.

As MK Novo, we offer our customers financial, operational and commercial due diligence and market research services, to meet their needs in this process and to ensure they obtain
the maximum benefit in their mergers and acquisition processes.

Turquality Incentive Program Preparation

TURQUALITY®, the first and only branding program supported by the state, is established in 2004 to support Turkish companies with competitive advantage and
potential to be a brand, to transform them into a global player with their own brand. The program aims to make the member companies more corporate and further improve
them covering their whole processes (strategy, finance, brand management, sales, marketing, product
development, supply chain, human resources and information systems). We have services regarding pre-application preparation
and evaluation process, coordination of the application process and then realizing the improvement projects. Our services include:

• Company as-is evaluation
• Completing the projects regarding the improvement areas and necessary for admission to the program
• Preparation and coordination of pre-information and document requirements
• Coordination of the application process
• Support in post-admission road map projects